About Lucy

The woman behind the work.

Conflict has been part of Lucy McCollum’s story for a very long time. I encountered it first in my own family, then in my own relationships, and eventually all around me—in my communities, in the people I served, and across the places I traveled. The farther I journeyed and the more of the world I saw, the more I realized that conflict was everywhere I turned. It took different forms and carried different histories, but beneath it were often the same human struggles: hurt, fear, misunderstanding, power, change, and the longing to be heard.

And through it all, one conviction kept growing in me: There has to be a better way.

My search led me to powerful tools for navigating conflict—but I discovered that having the tools is only part of the journey. It takes boldness to use them.

Boldness to have the conversation you've been avoiding. Boldness to listen differently. Boldness to set a boundary, ask for help, or believe that a different outcome is possible. Sometimes, the first tool we need is simply the boldness to begin.

That is where LucyBoldness was born.

Because conflict may be inevitable. But how we meet it can change everything.

Lucy McCollum
My Story

I have been watching conflict for a very long time.

“There has to be a better way.”

I grew up watching conflict up close. I watched my parents argue, physically fight, and eventually divorce. I also watched people step in to help. Sometimes they helped. But sometimes it seemed they simply did not have the tools, understanding, or intentions needed to truly change what was happening.

That question stayed with me. Life would give me more opportunities to understand it—through my own marriage, divorce and eventual remarriage, and through what I witnessed in families and communities.

Through volunteering in East Africa, immigrant communities and hospitals, and later through my life in the United States, I continued to see the effects of unresolved conflict. I began to realize that what I had witnessed growing up was not an isolated family story.

Conflict was everywhere.

And too often, people were trying to navigate it without the tools they needed.

My search for those tools eventually led me to law. I wanted to understand systems, rights, responsibility, advocacy, and the ways people navigate difficult situations.

While volunteering with refugees and supporting them in hospital settings, I became increasingly aware of another kind of inequity. I saw people who were underrepresented and underserved, and that experience led me toward clinical research and a desire to contribute to better outcomes for people living with sickle cell disease.

In immigrant communities, I watched families struggle as cultures, expectations, gender roles, parenting styles, and ideas about marriage collided. Families were changing. Some were breaking apart. And it broke my heart.

Because I could see that many of these families were not necessarily lacking love. Sometimes they were lacking tools.

“If we start by understanding conflict, we can begin to build a better world.”
Meet Ember Sage

Where wisdom meets boldness.

Somewhere along Lucy’s journey, another part of the work began to take shape—the part she calls Ember Sage.

Ember Sage represents the wisdom that can emerge when we have walked through difficult things, learned from them, and chosen not to let them define us.

An ember is small, but it carries the potential for fire. A sage carries wisdom—not because life has been easy, but because life has taught her something worth passing on.

Ember Sage is the voice within LucyBoldness that says: pause, look deeper, choose wisely, and then move boldly.

It is the spirit behind the work and the foundation of the Hear. Heal. Hold. Ignite™ method.

“Boldness without wisdom can become reaction. Wisdom without boldness can remain only an idea. I believe we need both.”
The Ember Sage Method™

Hear. Heal. Hold. Ignite™.

The framework at the heart of LucyBoldness helps people slow the reaction, understand what is happening, and choose a more intentional way forward.

HEAR

Listen to the words, emotion, need and what may be underneath the conflict.

HEAL

Acknowledge what the conflict has stirred up.

HOLD

Hold truth, boundaries, dignity and compassion together.

IGNITE™

Choose the next intentional step.

My Professional Journey

Experience became a way of serving.

Lucy’s professional journey has brought together law, mediation, human rights advocacy, coaching, speaking, leadership and research-related work.

LAW

A deeper understanding of rights, systems, responsibility and advocacy.

MEDIATION

Tools for helping people navigate conflict and difficult conversations.

ADVOCACY

A commitment to dignity, representation and people who can be overlooked.

COACHING

Helping people move from insight toward intentional action.

Her professional journey includes a Juris Doctor, a Master's degree in Leadership and Management, a Bachelor's degree in Sociology, and postgraduate study in Public Relations and Journalism.

Why Lucy?

I bring more than professional expertise to the room. I bring perspective.

Lucy brings together mediation, advocacy, coaching, storytelling and lived experience to help people navigate difficult moments with greater clarity and courage.

Her work is shaped not only by what she has studied, but by what she has lived, witnessed and learned along the way.

MediatorCoachLegal Professional Human Rights AdvocateSpeaker
Connect

Let's start the conversation.

Whether you are navigating conflict, exploring coaching or mediation, building a community, or looking for a speaker, Lucy would love to hear from you.